Colour is a powerful way to communicate your message to your target audience. If you are a designer or a business owner you are probably aware on some level of the impact colour can have to project the right image to clients. But did you know that if you know how to use colour correctly it can also be used to attract people to your business increasing your turnover? It can also be used to influence your clients’ behaviour and buying patterns.

There is science behind the use of colours. Colours travel through our eyes to our brain causing various physical reactions in our bodies including hormonal releases. Colours can stimulate our nervous system and emotional states. This means that the colours you use in your business or for your clients are very important to create the right impact.

Marketing and advertising industries have recognised the impact colour can have for years and use colour to influence buying or consumption behaviour. For example did you know fast-food restaurants use red in their logo because red stimulates the senses encouraging you to eat more and spend more money?

Colour can be used to emphasises a business identity and add professional impact to communications. It can reflect a businesses attitudes, capabilities and philosophy. It should be memorable and strike the right cord with potential clients. The colours you use in your business will also be dependent on who your target audience is that you want to communicate with.

During the three-day course you will learn how to use colour to:

• Effectively communicate the message you want to get across.
• Attract the right customers to your business.
• Influence the behaviour of your clients including buying behaviour.
• Present the right image to the market for your business.
• Create the right emotional impact for your product or service.
• Differentiate yourself in the marketplace from your competition.
• Enhance your marketing material.

Colour is a powerful tool to enhance your business. The workshop is run by international colour coach and author Thelma van der Werff. Places are strictly limited.

Start building your own unique business today! For more information on how to become a certified colour coach please click here

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As scientific discoveries about colour increase, more people are becoming aware of the power of colour and its ability to influence our lives. Learning to become a colour coach by undertaking a Colour Comfort qualification is a quick and low cost way to add a service to gain insight into your clients needs and potential.
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