Colour can influence
your emotions
and behaviour

What if there is more to colour than meets the eye...

How would you feel if you were able to tap into the subtle but phenomenal power of colour to influence your emotions and behaviour?

Did you know that colour can:

  • Help you to experience healthier relationships
  • Get insight into yourself and others
  • Support your creativity
  • Help you to experience inner calm and confidence
  • Identify your strengths and talents
  • Support you to overcome emotional obstacles
  • Help you to achieve your goals

This 45-minute presentation will give you some insight into the psychology of colour is, how it has an effect on us and how colour is currently used in different areas.

Colour is a fraction of light...

Colour is a fraction of light, which travels in waves, just like radio, television, microwaves and x-rays. Isaac Newton discovered this by using a prism. The only difference between all other waves and colour is that we can actually see the waves of colour. When seeing a colour, the light that enters our human eye will reach our hypothalamus, the brain’s brain, a small organ in our brain that governs our hormone and endocrine system. Our hypothalamus influences our metabolism, body temperature, autonomic nervous system, behaviour, sleeping patterns as well as our sexual and reproductive functions.

Colour is a frequency or so-called energy and there are different methods that use colour to bring balance and wellbeing. For instance, blue light is used in hospitals for newborn babies with jaundice to break down the accumulation of bilirubin in the blood.

The Irlen Method is a research-based method that uses coloured overlays and filters to improve reading fluency, comprehension, attention and concentration to help those suffering from reading and learning problems, dyslexia, ADD/HD, autism, headaches, migraines etc.

Another example is the Bioptron Light Therapy System which is a non-pharmacological medical device. In over 15 years of clinical research worldwide, it has been shown to be supportive in conservative management of acute and chronic injuries as well as in post-operative wounds by using a patented light therapy medical device with a specific optical unit emitting light that is similar to the part of the electromagnetic spectrum produced naturally by the sun but with no UV radiation. The Bioptron Light Therapy System is also available with different coloured filters and each colour has a specific effect on our body.

The influence of colour on our behaviour was introduced into schools by Rudolf Steiner, also known as the Waldorf Education and recently Phillips has developed a light called school vision that allows the teacher to control the classroom atmosphere to create exactly the right ambience and mood. The first results from a study in Hamburg show higher concentration levels; 45% fewer errors made, improved reading; 35% more words read and a 77% decrease in restlessness.

Why is colour
so powerful

The influence
of colour

The psychology of colour is...

also used in marketing to influence buying behaviour and promote products and services with those colour choices that will emphasize the nature of the product/service. Marketing and advertising industries have recognized this for years. For example, all fast-food restaurants will use some red in their logo because red stimulates the senses encouraging you to eat more and spend more money. Black is used to portraying masculinity, strength and exclusivity and many aftershave brands and gourmet products are displayed in black packaging. The latest in colour in marketing is green, portraying an environmentally friendly attitude as well as health and wellbeing and natural products.

Colour is a universal language and can therefore be used by everyone. Marketing and advertising already use colour in a clever way to influence others or to get their message across. Now you can do this too! Use colour as a language to communicate the message you want to get across.

Colour is a universal language

and can therefore be used by everyone. Marketing and advertising already uses colour in a clever way to influence others or to get their message across. Now you can do this too! Use colour as a language to communicate the message you want to get across.

Behind every colour is an emotion and a message. Whenever you wear a colour, you are communicating a message. Every colour expresses an emotion and a message and when you wear this colour you are communicating this to the outer world. You are telling the world instantly how you feel about yourself and the world around you.

People around you are also influenced by the colours you wear and the message you are communicating through colours. Change these colours and you will change how you are ‘seen’ by others. When people see you in a different light, they will also treat you differently. You can pro-actively influence not only your own emotions but also the perception of others.
behind every colour is an emotion and a message

Colour is the fastest way of communication

Colour, the fastest way of communication

Before you open your mouth and speak, the colours you wear are already communicating a message about you.

The Colour Comfort Method reveals to you what it is that you are communicating to others about yourself.

Use colour to achieve your potential

During a colour consultation, the Colour Interpreter will show you how colour has influenced the experiences you have had over the years. You will quickly learn how and where life became more limited than you intended it to be. Perhaps you are a person whose wardrobe contains mainly black? Are you hiding your true potential?

Maybe pink is your favourite colour, but you find yourself always caring for others while neglecting your own needs?

Use colour to influence others and yourself

Everyone is influenced by the vibration of colour. Certain colours can make you feel happy or adventurous, whilst other colours will help you to focus or calm your emotions. Marketing and advertising use colour to influence your buying or consumption behaviour. All fast-food restaurants use red in their logo because red is a fast colour,  it stimulates the senses, in other words encourages you to eat more and spend more money. The Colour Comfort Method enables you to use specific colours to influence the way you feel and to influence how others perceive you.
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